Accops: Reshaping Enterprise Desktop Computing
Accops and Brightstar Joins Hands to Simplify VDI
Monday, December 18, 2017 | http://www.smechannels.com/
Delhi: With the disruptive time and technology, the entire enterprise market is looking for innovative solutions which are scalable, agile and automated. Here is a company – Accops, which disrupts the enterprise work space environment with its VDI solutions that are heavily focused on application delivery with security.
SME Channel: Brieﬂy tell us about Accops’ genesis?
Yadav: Accops founders with collectively more than 40 years of expertise in Network Security, endpoint security & Virtualization had identified that the available products in the markets are much more complex & require solutions from multiple vendors make a comprehensive workspace virtualization solution. Before Access, the founders worked with VPN manufacturing companies and realized that VPN are not enough when it comes to application delivery. Application virtualization solutions were provided by other vendors and stronger authentication and Thinclients were offered with completely different vendors. Organizations had difficult time understanding when they need which type of solution. They came together in 2012 to form an integrated, simplified workspace virtualization product that delivered all the functions organizations need to deliver their business applications and desktop workspace to end users. Accops was formed as a one stop shop for workspace virtualization, assisting businesses to consolidate and secure their desktop IT infrastructure using proprietary VDI and remote access technologies. Accops is to VDI what UTM is to perimeter security.
SME Channel: What kind of solutions are you offering?
Yadav: Accops enables businesses to virtualize, secure and deliver their application and desktop IT infrastructure from data-center using its proprietary VDI and remote access technologies. Accops addresses following address following concerns:
SME Channel: Why Accops virtualizations solutions are competitive in nature?
SME Channel: Why do you think Accops is going to resolve enterprise CIOs challenges?
Yadav: CIOs are looking for consolidation and automation and drive organization growth by deploying an agile and scalable infrastructure. However traditional desktop computing limits the CIO in achieving must of this goal. As the organization grows, the pain associated with desktop computing continues to grow. With Accops’ integrated workspace virtualization solution, CIOs can disrupt the desktop computing game and move to fully automated, auto scale, auto failure IT infrastructure, while keeping the costs to the minimum.
SME Channel: Name some of the vertical or customers who have been using Accops solutions successfully?
Yadav: Accops products are trusted by more than 350 customers globally and across India, includes large enterprises like Wockhardt, NSEIT, Thermax, Deutsche Bank, Axis Bank, Bharat Forge, several Government organizations in Japan, Dubai Court (UAE) and TATA Steel (Netherlands).
i. Accops customer base covers almost every Industry: BFSI, Education & Publishing, Energy & Infrastructure, FMCG & Retail, Service, Healthcare, Logistics, Manufacturing & Engineering, Telco & IT/ITES
SME Channel: Why should they prefer your solutions over the competition including VMware, Microsoft or Citrix, etc.?
Yadav: The biggest failure of VDI projects is that customers do not see the ROI from VDI projects. That’s the problem Accops solves. Accops solution enables and more simplified but cost effective VDI deployment. This is where Citrix and VMWare fails. While reducing overall TCO, customer does not loose on features, scalability and reliability. Citrix and VMWare solutions are costly and complex to deploy and manage. Application delivery solution from Citrix and VMWare eats into the ROI of the business application that the customer is trying to deploy, leading the customer to not adopt virtualization technology across the organization. Accops offers most cost effective and simplified solution compared to any another vendor in the market for virtual end user computing. Coupled with different delivery modules, owned Thinclient hardware and simpler and more integrated management suite from a single vendor, Accops deliver more value for money compared to others.
SME Channel: What would be your go to market strategy?
Yadav: Accops has proven customer base in India, Japan and EMEA. Most of the customer base is via channel partner network. Accops is working with its distributors across these regions to hire quality resellers and SI who are strong in delivering security and virtualization solutions to customers. Many of the established Citrix and VMWare partners are also interested in Accops because of the overall TCO benefits Accops can provide. We continue to hire, train and support our channel partner.
SME Channel: What is your plan around pan India coverage or footprint?
Yadav: We are hiring channel partners across India. Through our distributor BrightStar we have access to 300+ resellers. We also plan to hire another distributor to cover Sothern India.
SME Channel: What is there for the partners?
Yadav: We believe in making our channel network successful. We offer leads, POC support and free trainings to our partners. There are 2 training sessions that happens every month and anyone can attend those. We offer healthy margins to our partners. Once the partner is certified, partner can add value add services on top of our products.
SME Channel: How would you focus on marketing in 2018?